FINAL DIGIPAK
We decided to create this final front cover as the girls looked united, holding onto eachother for support suggesting the element and stregnth of power through friendship. They wear pink which looks efffective ontop of the pink sunset and clouds placed behind them, tying the look together.
The sky/ sunset background is a key image throughout the album as it is also shown on the back cover of teh album. It looks nice and pretty, supporting the idea of the bubbly, happy girlband. However we also used it to demonstrate the idea of Bryony looking towards the sky for hope and a sign from her boyfriend, as this is what she does near the end of the video. It suggests her concern for her boyfriend, even though her friends have cheered her up previously.
We decided to use a black border on the back cover as the logo's of the record label stand out more. Also the black boder effect makes ther sunset colours stand out more and represent the idea of a border you may see in a film. This creates the idea that the music video establishes a close relationship with the narrative through the visuals as it tells the story of the words.
The girls have not been pictured on the back of the album as they are already on the front cover and actual CD.
If they were also on the back cover, it may not have looked as effective with writing placed over them. Also the attention would have been on them instead of the songs listed. It may have been too much to put them on the back cover as our research shows that other pop albums such as Ariana Grande's album 'My Everything' and Shawn Mendes' album 'Illuminate' don't do this as much.
On the CD, the girls wear the same outfits as the music video to create a marketinf strategy whereby the audience recognise the outfits, therefore making them watch the video in order to be sure. As well as this, the colours of the outfitsd are pink which ties in nicely with the pink sunset on the front and back cover, creating a correspondence throughout the whole album design.
The colour of the text was decided upon to be in white because it adds the idea of innocence upon the advert as the girls are young and appealing to a younger audiences themselves. Furthermore, it stands out amongst the sky background, projecting the album for the audience to clearly see.
The font of the band names 'Four Hearts' is set in a bold writing style to establish the confidence within the album and band. Whereas, the album title 'Dear Lover' appears to be in a writing font, which occurs the memory of the romance in the video and how Bryony is writing a love letter to her boyfriend who is in the war.
The record label are one of the biggest images on the back cover, not including the sunset, as they are a large brand who would most likely wish to be clearly seen on their artist's work.
The different versions of the single on the album give a choice of variety to the audience which they may appreciate as it shows how a pop band can be creative with just one song, which arguably could be different to other pop artists who release one version of their songs.
The actual CD design pictures the girls in a circle position which demonstates them leaning against eachother for support.
In addition, this formation works well with the shape of a round CD as it allows each member to be seen clearly giving the audience the chance to see each girl and not miss out on whichever one may be their favourite.
The spine in the album has the same background as the front cover in order to make the change of sunset on the back cover more gradual and coordinated. It contains the name of the album and band in order for the audience to spot it clearly if it is on a shelf in a shop. Furthermore, the colours and bright and vibrant, which may make it stand out from other pop albums on the shelf which may only be on colour.