FINAL ADVERT
We decided to place the girls centered aroudn Bryony, as the narrative is set around her in attempt for the audience to know her individually. They hold her for support which is the hidden message as they still smile and look directly into the camera. This shows how the message in the video is serious, yet still fun and happy as the girlband appeal to a younger audience who may not understand or appreciate a more sincere topic of war.
The links to social media show the band are current and want to reach out to their fans and have close relationships with them. This represents them as friendly and down-to-earth which is arguably uncommon for famous popstars. This adds to the innocence image the band creates.
The arrangement of the advert allows the audiences attention to instantly be drawn to the title of the album 'Dear Lover' inbstantly due to its place in the centre of the advert. This could arguably be the most important text of the advert, followed by the image of the band. They are ultimately what sells the product showing their importance. The reason for the smaller text of the actual bands name 'Four Hearts' is because the girlband are most likely more recognisable to the audience of young people with the picture of their faces, therefore demonstrating why the image is bigger than the text.
The font is the one used on the album meaning that the audience may be able to see the link between the two easier so they know exactly what the advert is promoting. This can also be seen through the background sunset and choice of clothing which is also seen in the video and on the album.
The decision to use the same background as the front cover of the CD seemed logical as the audience may be able to recognise either the advert or album background and associated them clearly with eachother. Also those who may not recognise where they have seen the artwork before could research it and then add more popularity to the band by researching them.
A mid- low angle shot of the band was taken for the advert. This represents them as powerful and strong as we as the audience look upto them in an inspiring way. This is demonstrated through the idea that young fans may aspire to be like a member of the band, corresponding with the shot showing us looking up at them. The reason we used a mid-low angle instead of a low angle was because we didn't want to make the band look intimidating by having them towering over the younger audience as this may frighten them. Furthermore, the girls are represented as innocent and positive role-models to their audience meaning they wouldn't want to overtly demonstrate the power they have perhaps through age.