DESIGNS FOR ADVERT
The first design consists of the band member sitting relaxed on a sofa. This idea came from the idea that the girl in the band would most likely be relaxed and at piece when writing to her boyfriend so we decided to place them on something comfy like the sofa.
The font of the band name 'Four Hearts' is in bold and two shades of purple. This makes it stand out on the page as it is vibrant and immediatly draws in the attention of the audience. This way anybody who looks for the name of the band in a shop specifically can view it easily.
The background would be edited by a greenscreen with the fit of a picture of a pink sunset. This would make the scene look pretty behind the normal item that is a sofa. It also corresponds effectively with the outfits the band members wear tying the whole image together well.
The font of the album title 'Dear Lover' is written in a handwriting font which is effective as the title expresses the idea of writing a love letter. Therefore this makes the album more personal as the individuals handwriting expresses the idea of individuality to the artist singing.
As a popular girl band they are likely to sign with a big record label such as Syco. This may be because they will get more promotion as a band compared with being signed to a smaller label. As well as this they may find the opportunity to work with big artists from the same label, increasing their popularity amongst fans.
Although all the band members wear pink in this choice, there is a splash of red on two outfits which represents the band as daring and not what is known normally for a girlband. We decided to do this as in the music video, we challenged conventions when basing the narrative around just one girl so representing them as daring is something not usually seen in the industry of girlbands, making them different from any others.
This version of the advert pictures all of the girls looking directly into the camera whilst holding the girl in the midde, who is the girlfriend in the video, to support her. It links to the video as they are supporting her here much like they are in the narrative when her boyfriend has left for war.
The direct address captures the audiences attention as when the band looks into the camera, they feel individual and are therefore likely to want to know more about the band by buying their music.
The fact that the band's name is bigger than the album title shows that they would be a well-known pop band who want people to know their name and institution. This element is further established by the logos in the corner of Syco and Sony Music. Being signed to a major record label has the benefits of a greater access to venues and tours. This way they can promote their music effectively through the popular record brands.
The line 'brand new single' appeals to the audience as new implies something that a large amount of people will listen to and therefore be in the charts. Mostly young people would want to listen first to fit in with their peers, perhaps offering a reason to listen to the band.
This greenscreen background will also consist of a sunset which represents peace within the band's feelings as they try to comfort the girlfriend of the boy at war. This also adds an important element of friendship which may appeal to the younger fans as they would idolise this or relate it to any situations in thier own lives.
For the final advert, we decided to have a formation of the girls standing like this holding eachother as we encouraged the fact that is shows their friendship and support.
The album title is in the colours red and light blue. The blue was used to match one of the band members tops and tie the advert together. The colour blue could represent the feeling of upset or worry. This associates with the music video storyline of the girlfriend of the boy who is at war feeling down and missing him.
Furthermore, the colour red associates with romance and links to the scene in the video where the girlfriend is reminiscing of the memories her and her boyfriend shared. This idea is also established by the sunset that will be on the greenscreen in the background which adds the concept of romance and love the couple feel.
On this design we also used the different shades of purple as it also draws the advert together as it is one of the colours on the flower on a band member's top. The rest of the girls would wear pink which is also seen in the sky for the sunset. Commonly in girl bands they wear matching outfits but having the band matching other elements of the advert makes every section seem relevant.
The band members individually look like they have their own style which adds a unique style to them as they are able to express themselves rather than just being one of the members. Their hair and makeup look glamourous as most popstars do adding an elegant element to a young girl band.
The final design will consist of a pink sky in the background to collaborate with the outfits the girls wear. This makes them look like there is no green screen and they are actually infront of a view of the sky.
The final design would also have the record label's logo but also links to the band's social media to show that they are a present band who want to interact with their fans.